A magic traveling cube is the chosen medium to promote the new Tommy Hilfiger eyewear collection in prestigious European locations.

Outside, graphics and campaign videos play together animating the external shell, a shimmering technological skin created with clear LED-walls. Inside, the futuristic setting matches the product personality, with the brand experience leveraging on innovation and social sharing. Visitors could try the eyewear on, creating dynamics GIFs inside a spectacular ‘Photobooth 180°’ to then post on social media or interact with two ‘Magic Mirrors’ scanning their faces and recommending the best fitting frame for their features.

Visitors also received a customised gadget made on the spot for them.