A celebratory tour of Marc Jacob’s iconic style, during the launch of the new eyewear collection with the hashtag #marcthesun, a traveling social party lasting for the whole summer in the streets of Europe and the United States.  

Fans will be able to try the brand new collection on, inside a technologically awesome truck and to customise the purchased eyewear with an handmade engraving.

Visitors will be served refreshing drinks, coloured in the own MJ shade while listening to the official tour playlist in the ‘listening stations’.

An innovative, digital and immersive experience in the Marc Jacobs world.