Lucca Comics is one of the biggest international events in the cosplay, comics and gamers world. PlayStation is in the heart of the city, with an environment dedicated to the promotion and trial of PS Now, a new multi-gaming platform.

A majestic cube made with tensile graphics hosts the gaming stations inside it, together with a merchandising store and a ‘Magic Mirror’ to snap, print and publish interactive themed pictures.

An external artistic spot hosted the creation of a 4 meter street art piece, behind which visitors were invited to leave their own handprint as a symbol of the cohesive PlayStation community.