Each stage of the Tommy Hilfiger 2020 tour is anticipated by the installation of some interactive displays at the best optical stores, partners of the initiative.

The windows, thanks to a sophisticated technology, allow passers-by a completely innovative interaction: through simple hand movements they can browse the new collection, discover its technical and aesthetic characteristics, but above all take advantage of the “virtual try-on”.

In this way, the showcase, analyzing the shape of the customer’s face, will be able to indicate which of the Tommy Hilfiger models is the most compatible with it, the glasses will appear on the customer’s face in augmented reality on the screen, so that they can immediately evaluate their purchase.

In addition, the promoter can take a photo and send it to the customer who can then share it with friends and on their social channels.