The PlayStation project enabled us to create an iconic stand, with a strong and bold originality, matching the client’s spirit. Realised to host more than 230 gaming stations and convey SIE Italy’s innovative and social values.

The flow and space distribution is built on a diagonal grid: all the gaming areas, with their own bespoke scenographic elements and over-sized-immersive graphics, overlook the main cardo, which is characterize by big floating LED cubes.

A large range of activities such as photo opportunities spot, social sharing, dedicated merchandising, guests and live performances had a strong appeal on the players community.