A city built in a stand, this is what PlayStation stand represented with its 1200 square meters and more than 200 gaming stations.
Like urban planners, we divided the area in ‘theme districts’, allowing maximised flows and a great brand experience for the thousand gamers which visited every day.
A city built under a sky of icons, a scenic and symbolic landmark, where graphic cubes float above the visitors, guiding them towards their favourite game. 3 big LED-walls add dynamism to the whole space. Every area has distinctive and bespoke graphics, created to immerse the viewer into the PlayStation world.
tags
Stand set-up | Consumer Engagement | Brand Visibility | Exhibition