One space, two brands: Nilox and Celly. Both belonging to the Esprinet group, each one with its own distinctive personality to enhance. The use of a ‘tech-industrial’ style and the choice of materials and display elements with a strong urban nature allowed us to highlight the young and innovative spirit of both brand, with movement and mobility being the key factors.

The clear urban skateboarding inspiration used as expositive metaphor helped us to create a dynamic environment, showing a strong scenic impact while keeping its functionality, with a big LED-wall adding a final vibrant touch.