An unforgettable event, addressed to 250 Italian neurologists, for the launch of Ocrevus, a revolutionary drug for the treatment of multiple sclerosis.

The main idea for the event was to bring the patient and his journey in the foreground.

The project aims to immerse the visitors in a technological and evocative scenography creating a strong emotional effect through highly technical and scientific content – essential values of Roche’s traditional innovation and leadership.