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Tommy hilfiger

UBER TOMMY FW2018

During FW 2018 Tommy Hilfiger, in collaboration with Uber, made four Mercedes AMGs available for 17 days offering an exclusive ride within the inner city of Milan.

The service was bookable through the Ubertommy button, implemented specifically in the app for the occasion. The fully customized racing style cars, made the brand highly visible and allowed users to immerse themselves in the TH world and try out the new capsule collection, TommyXGigi Spring 2018, designed in collaboration with the famous top model Gigi Hadid.

The cabin became a traveling multimedia showroom at the service of users who could share their experience and post their photos with the event’s hashtag #eyelovetommy.

 

tags

ATL | Product experience | App implementation | Première

project numbers
Passerby
+ 1 M
KM TRAVELLED
1
CARS
1
BOOKED RIDES
1
DAYS
1