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Tommy hilfiger

HERO TOUR 2017

Venice Beach, skateboard and Californian spirit are the inspiration behind ‘Tommyland – Summer of Love’, a European road show.

The themed setting includes product try-on, a photo booth to take pictures like a real Californian skater and a branded vintage van around which all the rewarding activities take place. Pictures of the event posted with the hashtag #eyelovetommy granted a customised gadget and a scratch card to try to win a pair of eyewear. The beginning of each stage is anticipated by the setup of special windows in the partner stores and a themed social media campaign featuring local influencers

 

tags

Road Show | Product Experience | Consumer Engagement

project numbers
scratch & win
1
KM TRAVELLED
1
PASSERBY
1
PRODUCT TRIALS
1
PHOTOS TAKEN
1