Venice Beach, skateboard and Californian spirit are the inspiration behind ‘Tommyland – Summer of Love’, a European road show.
The themed setting includes product try-on, a photo booth to take pictures like a real Californian skater and a branded vintage van around which all the rewarding activities take place. Pictures of the event posted with the hashtag #eyelovetommy granted a customised gadget and a scratch card to try to win a pair of eyewear. The beginning of each stage is anticipated by the setup of special windows in the partner stores and a themed social media campaign featuring local influencers
tags
Road Show | Product Experience | Consumer Engagement