QuidelOrtho entrusts us with the design of the first stand with the new corporate image to be presented during the XXV EuromedLab international congress, held inside the Nuvola in Rome.

A 144 sqm exhibition in which to concentrate the innovative spirit and futuristic vision of the new world leader in diagnostics, born from the fusion between Quidel and Ortho Clinical Diagnostics.

A technological booth wrapped into a digital and iridescent skin that enhances and showcases the new corporate colors and distinctive graphic patterns, 40 sqm of transparent LEDs that communicate and enhance the proposal and vision of the new brand.

A series of 6-metre-high portals characterize the exterior and act as a landmark, inside functional spaces for training, information and entertainment. A large reception area, a choreographic product area, a demo room for holding public meetings and workshops, a bar for chatting and a meeting room for private meetings.

The study of educational entertainment activities has also been fundamental: a video game designed specifically to interactively understand water savings in the analysis process using QO machines. A VR station allow clients to configure a custom laboratory in a virtual and immersive way. A photobooth with greenscreen technology gave a small photographic memory of the experience inside the stand.