A consumer event which travels through Italy far and wide in 12 stages.

Barbie’s fans, belonging to several generations, can experience what it feels like to enter her house, in a 1:1 scale model. In a fascinating and immersive scenography, they will discover the latest news about the iconic doll, see the new movies in first preview, play with exclusive launching products and even transform their own look into the perfect Barbie style at the Barbie Fashion Extension corner.